About the Brand

My Story

Originating from a teenage high school individual named Timmy who always had a passion for fashion but lacked the funds growing up. He aimed to offer affordability without compromising on quality, Timmy aspired to establish a clothing brand that reflected his identity. Over time, he consistently experienced feelings of being misunderstood, fostering a desire to cultivate a community that appreciated fashion with substance. He wanted to bring in diversity in new perspectives and unique expressions of individuality which are central to his vision. Embracing authenticity is paramount in his belief system.

The number '17' has always held special significance in Timmy's life. It marks the day of his birth on November 17, 2002, as well as the birth of his brother on December 17, who has since passed away. As these connections are personal from Timmy's life, '17' acts as an angel number for life enhancements and spiritual awakenings. The number 17 has given him a reasoning to always be true to his self and never forget on where he came from. 

Our Mission

We create products for those who dare to be different, who embrace their uniqueness, and who understand that being yourself is better than fitting in.

What Makes Us Different

Every piece in our collection is designed with the rebels, the dreamers, and the misunderstood in mind. We're not just a brand - we're a community of individuals who celebrate what makes us unique.

Our Values

Authenticity over conformity

Quality craftsmanship

Celebrating individuality

Building a community of the misunderstood

Forever Misunderstood.

Be you.